The woman behind Holiday

Our Creative Director and Founder, Rayna Hooper, has always felt like a citizen of the globe.

In 2009 she decided to launch Holiday Trading & Co, a collective of lifestyle labels, and take on a whirlwind life of international roaming. Drawing on her very successful design career in homewares, textiles, property development and visionary retail projects - the adventure was born.

Always inspired, Rayna spends her time creating and conjuring up new ideas with an incredible team behind her, all whilst traversing the world - from busy and colourful alleyways in India, to her quaint abode in France, to our city based Adelaide office and her coastal retreat, Robe in South Australia.